McDonald's - Switzerland

Sonic Identity & Advertising Content

Transforming everyday sounds into a unique musical experience. Using the iconic kitchen noises of McDonald’s, we created an innovative sonic identity used across their high-engagement digital campaigns.

What We Delivered

Remix of fryer and kitchen sounds Turned into a rhythmic, modern composition.
Short-form sound design Crafted to capture attention instantly on fast-scroll platforms.
A recognizable audio universe Unique, memorable, and directly tied to McDonald’s brand cues.
Optimized for digital diffusion Tailored for social media and mobile-first formats.

As part of the collaboration, Gabriel from Sonarix produced an original sonic identity built entirely from the signature sounds of McDonald’s kitchens.

This work resulted in an Instagram Reel published by McDonald’s Switzerland as a digital advertising asset — generating over 100,000 views and strong engagement across their audience.

Results :

+300

Comments and direct interactions

x4

Increase in engagement rate

+100 000

Views on the Instagram Reel<

Got a project, an idea, or a question?

Our team replies within 24 hours and guides you toward the right sonic solution. It’s your first step toward a sound identity that truly stands apart.

McDonald's - Switzerland