Mermoud Gabriel The 4Ps of Branding: definition, examples, and why audio boosts 3 out of 4 The 4Ps of branding: why audio boosts 3 out of 4 When we talk about branding, most brands focus on the image: logo, color palette, website, graphic charter. But branding is more than that — and today,... Dec 7, 2025
Mermoud Gabriel Why sonic branding is becoming essential in 2026 Why sonic branding is becoming essential in 2026 Introduction — The new challenge for brands Today, brands can no longer rely solely on image. The flow of visual information is saturated. Consumers ar... Dec 6, 2025
Mermoud Gabriel What is sonic branding ? In a world saturated with images and content, sound has become one of the most powerful levers to capture attention, trigger emotion, and anchor a brand in the audience’s memory. This is where sonic i... Nov 16, 2025
