Transformed Everyday Kitchen Sounds into a High-Impact Sonic Identity

We created a distinctive audio signature for McDonald’s Switzerland by transforming iconic kitchen sounds into an engaging musical experience used in digital advertising.

Sonic Identity Design

We remixed authentic kitchen sounds into a rhythmic composition, building a recognizable and memorable audio signature aligned with the brand.

Attention-Optimized Short-Form Audio

The sound design was crafted to capture attention instantly and maximize impact across short-form digital content.

Digital & Mobile-First Optimization

The audio identity was optimized for social media and mobile formats, ensuring clarity, punch, and engagement across all devices.

Campaign Performance Impact

The Instagram Reel featuring the sonic identity reached over 100,000 views, significantly increasing engagement and audience interaction.

Results

+100K
Views on Instagram Reel

4×
Higher engagement rate

+300
Comments & interactions