EcoBrands

Maurice Lacroix

Maurice Lacroix

Exploring Sonic Precision for a Contemporary Swiss Watch Brand

Exploring Sonic Precision for a Contemporary Swiss Watch Brand

Duration
Duration

Maurice Lacroix

Maurice Lacroix

Budget
Budget

Concept brand film & digital storytelling exploration

Concept brand film & digital storytelling exploration

Watch

Sonic Branding

Swiss

Exploring Sonic Precision for a Contemporary Swiss Watch Brand

This concept film explores how a bespoke musical score and mechanical sound design can enhance the perception of precision, modernity, and character in Swiss watchmaking.

Original Score Composition

A custom composition was created to support visual tension and pacing, reinforcing the film’s contemporary and industrial atmosphere.

Mechanical & Analog Textures

Metallic timbres and analog textures were crafted to evoke the precision and inner mechanics of fine watchmaking.

Immersive Industrial Sound Design

Custom impacts, transitions, and industrial materials were designed to enhance immersion and emphasize mechanical movement.

Concept Approach

Inspired by the film’s industrial and mysterious aesthetic, the sonic direction embraces raw, organic textures that extend the visual identity and intensify the sensory experience.

Creative Exploration

This spec project demonstrates how bespoke music and sound design can elevate a brand film and contribute to a distinctive sonic signature for contemporary watchmaking.

Swiss precision. Sonic impact.

Still silent?

Most brands spend years perfecting how they look. The ones that dominate also know how they sound. Let's build your sonic identity.

Swiss precision. Sonic impact.

Still silent?

Most brands spend years perfecting how they look. The ones that dominate also know how they sound. Let's build your sonic identity.

Swiss precision. Sonic impact.

Still silent?

Most brands spend years perfecting how they look. The ones that dominate also know how they sound. Let's build your sonic identity.